Privacy Policy


  1. WHO ARE WE?


1.1.1. All My Sports SA PTY LTD is a public company trading on in Cape Town, South Africa. As a sports specific business and entity, we are committed to delivering the best service and value for money to our clients and their subscribers. These include various components which incorporates retail, wholesale, manufacturing, service, merchandising, distribution, event management and e-commerce.


1.2.1. All My Sports SA PTY LTD has an office in cape Town and is contracted to various event partners and service delivery partners which may vary from time to time due to contractual agreements.


2.1. We are committed to protecting your privacy and to ensuring that personal information provided to us is collected and used properly, lawfully and transparently in line with the Protection of Personal Information Act 4 of 2013 (“POPIA”).

2.2. The purpose of this Privacy Policy (“Policy”) is to explain –

2.2.1. How All My Sports SA PTY LTD, “we”, “us” collects, protects, shares, uses and otherwise processes your personal information collected by us from you directly, through the use of our website, the use of our products and services and/or your electronic communications with us; and

2.2.1. the rights you have in relation to your personal information in terms of the Protection of Personal Information Act 4 of 2013 (“POPIA”) and we will, to the extent possible, inform you of what information is voluntary or mandatory for you to provide and the consequences of failing to provide the requested information.

2.3. By providing us with your personal information either directly, using our website, our products and services and/or communicating electronically to us, you

2.3.1. Agree to this policy and consent to the processing and transfer of your personal information as set out in this policy; and

2.3.2. Authorise us, our affiliates and other third parties to process your personal information for the purposes stated in this policy.

2.4. This Policy must be read together with any other legal notices or terms and conditions provided or made available to you on our website and/or when you complete or use any documents provided by us to you in respect of any of our products and/or services.

2.5. This Policy is not intended to reproduce laws or regulations, but rather set out guidelines for our conduct in any operations which involve the processing of personal information.


3.1. The term “personal information” as used in this Policy is defined as “information which relates to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person. The person or juristic person i.e. entity to whom personal information relates is referred to as the “data subject” (“data subject”, “you” and “your”).

3.2. All My Sports SA PTY LTD collects and processes personal information to provide data subjects with access to our service and products, to help us improve our offerings and for other purposes explained below.

3.3. All My Sports SA PTY LTD collects the following types of personal information including, but not limited to –

3.3.1. Full names;

3.3.2. Identity numbers;

3.3.3. Addresses;

3.3.4. Contact information such as telephone numbers and email addresses;

3.3.5. Job title/description;

3.3.6. Banking details; and

3.3.7. Financial information (including VAT and tax information).

3.4. When personal information is collected, All My Sports SA PTY LTD will indicate the purpose for the collection and whether the information required is compulsory or voluntary.


4.1. We collect your personal information mainly directly from you in order to render our products and services to you and to improve our service and product offerings to you.

4.2. The personal information we collect about you can vary depending on –

4.2.1. The products and services that you use;

4.2.2. When you visit our offices;

4.2.3. How you interact with us even if you are not a customer (including records of communications you have with us, your attendance at our events, interviews in the course of applying for a job with us and when you visit our website);

4.2.4. What we have obtained from a third party with permission to share your personal information with us (including law enforcement agencies); and

4.2.5. When you make your information public.


5.1. We will use and process your personal information in the ordinary course of the business of providing products and services to you.

5.2. We will primarily use your personal information only for the purpose for which it was originally collected. In circumstances where we have to use your personal information for a secondary purpose, we will only do so if such purpose constitutes a legitimate interest and is closely related to the original and/or primary purpose for which the personal information was collected.

5.3. We may use your personal information for the following purposes –

5.3.1. To provide products or services to you, to carry out the transaction you requested and maintain our relationship with you;

5.3.2. To conduct credit checks;

5.3.3. To confirm and verify your identity or to verify that you are an authorised user for security purposes;

5.3.4. For the detection and prevention of fraud, crime, money laundering or any other malpractice;

5.3.5. Process requests for the collection, updating, access or deletion of your personal information;

5.3.6. For audit and record keeping purposes;

5.3.7. In connection with legal proceedings; and

5.3.8. To comply with applicable laws, regulatory requirements or industry codes to which we subscribe or which apply to use.


6.1. We may disclose personal information provided to us to third parties who are (i) involved in delivery of products and service that we deliver and (ii) who assist us in giving effect to the above purposes at paragraph 5.

6.2. These third parties include, amongst others, suppliers, service providers, consultants, subcontractors and other vendors who need access to such information to carry out work on our behalf. Any such parties only have access to such information as is necessary to perform their functions and may not use it for any purpose other than to provide services to us.

6.3. Where we disclose your personal information to the above parties, they will be bound to use that personal information for the reasons and purposes it was provided to them and not for any other purpose. To this end, we will enter into agreements with these third parties.

6.4. In addition to the above, we may be obliged to disclose your personal information where we have a duty to disclose in terms of law or where we believe it is necessary to protect our rights.


7.1. All My Sports SA PTY LTD will take reasonable and appropriate technical and organisational measures to ensure that your personal information is kept secure and is protected against unauthorised or unlawful processing, accidental loss, destruction or damage, alteration disclosure or access.

7.2. We will, on a regular basis, continue to review our security controls and related processes to ensure that your personal information is secure.

7.3. As stated above, when we contract with third parties, we conclude agreements with them in terms of which we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information is kept secure.

7.4. Whilst we will do all things reasonably necessary to protect your rights of privacy, we cannot guarantee or accept any liability whatsoever for unauthorised or unlawful disclosures of your personal information, whilst in our possession, made by third parties who are not subject to our control, unless such disclosure is as a result of our gross negligence.


8.1. We undertake to provide you with access to your personal information and provide mechanisms that any personal information found to be inaccurate or incomplete may be corrected or amended as feasible subject to any requirement or rule for such personal information to be retained by law. For further information on how to exercise these rights, please refer to our procedure for data subject access to, objection to, correction or deletion of personal information processed by All My Sports SA PTY LTD as set out in the PAIA/POPIA Manual which is available at

8.2. Prior to the amendment, correction or removal of your personal information, we will require you to identify yourself and to identify the portion of information requested to be amended, correct or removed. A request for the amendment, correction or removal of personal information may be declined if the process of the request is unlawful, unreasonably repetitive, requires disproportionate technical effort, jeopardises the privacy of others or would be impractical.

8.3. Please note that any such access request and request to correct may be subject to the payment of a legally allowable fee and we will inform you of the cost thereof at the time of your request.

8.4. It is important that any information you provide directly to us is accurate and correct. Please inform us as soon as you are able to or become aware if any information, we hold about you is no longer correct. Providing false or inaccurate information in order to obtain a product or service may also result in our services being restricted or cancelled.


9.1. We will not retain your personal information longer than the period for which it was originally needed, unless we are required by law to do so, or if you consent to us retaining such information for a longer period.

9.2. We may also retain your personal information to the extent and duration that we have a legitimate interest to process your personal information depending on, amongst others, the nature and lifespan of our services or products provided to you.

9.3. We will upon your request, promptly return or destroy any and all of your personal information in our possession or control, save for what is set out above and for that which we are legally obliged to retain.


Section 72 of POPIA provides that personal information may only be transferred out of the Republic of South Africa if certain conditions are satisfied All My Sports SA PTY LTD complies with the requirements set out in section 72 of POPIA in respect of cross border transfer of personal information.


The website makes use of “cookies” to automatically collect information and data through the standard operation of the Internet servers. “Cookies” are small text files a website can use (and which we may use) to recognise repeat users, facilitate the user’s on-going access to and use of a website and allow a website to track usage behaviour and compile aggregate data that will allow the website operator to improve the functionality of the website and its content, and to display more focused advertising to a user by way of third-party tools. The type of information collected by cookies is not used to personally identify you. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to deny or accept the cookie feature. Please note that cookies may be necessary to provide you with certain features available on our website, and thus if you disable the cookies on your browser, you may not be able to use those features, and your access to our Website will therefore be limited.


12.1. As a data subject, you have a number of data privacy rights. These rights include the right to request from All My Sports SA PTY LTD access to, correction or deletion of your personal data or restriction of processing concerning your data or to object to the processing of your personal information. For further information on how to exercise these rights, please refer to our procedure for data subject access to, objection to, correction or deletion of personal information processed by All My Sports SA PTY LTD as set out in the PAIA/POPIA Manual which is available at

12.2. All the rights of a data subject are contained in POPIA. The information on these rights can be found on the Information Regulator’s website at, to whom you have the right to make a complaint, if we do not resolve your concern


If you have any questions about this Policy, our treatment of your personal information or wish to exercise any of your rights please contact our Information Officer on


Last updated September 2021.


Webstore Delivery Policy

The following Delivery Policy is only valid for merchandise purchased via the All My Sports SA PTY LTD website “the Webstore”. This policy has been developed to ensure the accurate and secure delivery of all purchases according to your delivery needs. Should you have any questions with regards to deliveries, please contact us on

Express Delivery (1 to 3 working days) is subject to stock availability, limited to main centres and only applies to items accordingly identified. Orders placed on a Friday will be delivered on the following Monday or Tuesday. In the case of a mixed basket, our standard delivery policy of 3-5 working days will apply.

We can only deliver products to physical addresses within the borders of the Republic of South Africa.

Standard Deliveries will be made within 3-5 business days upon acceptance of your order. Note, for certain outlying areas we have to use regional third-party couriers and while every effort is made to expedite delivery, service to these areas may take an additional 2 days.

Quoted delivery times are a guide only and while All My Sports SA PTY LTD endeavours to meet the targeted delivery times for both Express delivery and Standard deliveries, from time-to-time factors beyond our control can result in delayed delivery.


A unique order number will be communicated to you via email which can be used to track the status of your order.

Your deliveries will be made through our designated courier company, The Courier Guy. For information on their Terms and Conditions, refer to

Once you have indicated your address and you have received confirmation of your order, we regret that no changes to the specified address and/or delivery option will be accepted.

We reserve the right to contact customers and arrange alternative delivery methods and timelines if your delivery address is remote or to cancel the order if delivery is not feasible

Before you finalise your order, you have the option to indicate in the “Notes” field whether the order should only be delivered to you OR you can specify an alternative authorized person’s name to receive it on your behalf. You or the authorized person will be required to show proof of identification to the courier upon delivery.

In order to safeguard your purchase, the carrier will only deliver to the specified address and to you or one of the people indicated on the notes of the order as being authorised to receive your parcel.

The courier will request proof of identity from the person receiving the parcel if this was indicated in the “notes” field of the order.

All parcels delivered will be secured with a unique purchase sealing tape. Should this be broken, please follow the guidance below in point 17.

The person receiving the parcel will be asked by the courier to sign the waybill indicating that the parcel/carton has been received undamaged and in good condition.

Proof of ID may be requested to verify authenticity of purchaser

In the unlikely event that the parcel/carton is damaged and/or the security seal is broken, then the receiving person can either:

Check the parcel in front of the driver and indicate on the courier’s waybill (delivery documentation) whether there are any breakages, and/or damages and/or items missing.

Both parties (the courier and the person receiving) will need to co-sign their names against this indication. If the receiving person chooses to still accept the damaged carton, the waybill will reflect that a damaged parcel was received and accepted with both parties co-signing.

Alternatively, the receiving person can send the parcel back and indicate on the waybill the reasons for sending the parcel back. Both parties will need to co-sign against this indication.

Kindly refer to our refunds policy for further information.

All My Sports SA PTY LTD reserves the right to refuse service, cancel orders and terminate accounts at the company’s discretion.

INSTALLATION ITEMS: Please note that if you have ordered a product that requires installation by the All My Sports SA PTY LTD Service team, this will happen separate from the delivery of any other products in the same order. The Service team will contact you directly to make arrangements at a additional costs.